D/PVR - not the end of world, but ad change is nigh

SAN ANTONIO - Can broadcasters pay heed to what a cable guy has to say about advertising? Why not, given the cable guy, Paul Woidke, v-p technology for Comcast Spotlight, Comcast Cable’s cable ad sales group, which earned US$1.2 billion in ad revenue in 2004, selling local ad avail time to clients who buy time on the likes of CNN, A&E, ESPN and The Golf Channel, among others. He oversees the technology running the ad insertion portion of the business and has intimate, first-hand knowledge of how the American advertising business is changing. When there’s new digital ad technology coming...