Customers will explore when their contracts expire

TORONTO – Canadian consumers are hopeful that phone number portability will bring better competition to the Canadian marketplace and that once their current contract expire, they will look around for deals. With last month's arrival of number portability in Canada, a new independent poll conducted by TNS Canadian Facts shows what the industry figures is out there: that there are a bunch of unconcerned, sort of inert, wireless consumers out there who are generally satisfied with their wireless brand and may – or may not – change. "While having to give up their phone numbers when changing providers was not...