Customer satisfaction with wireless drops, survey shows

TORONTO – Wireless service providers and phone manufacturers in Canada take note. Your customers are not happy. The J.D. Power and Associates 2007 Canadian Wireless Customer Satisfaction Study released Wednesday indicates customer satisfaction has decreased considerably since 2006. Now in its third year, the study examines perceptions of wireless customers with their service, the phone itself and their retail experience. Overall customer satisfaction with contract service this year declined by 18 points, from an average of 675 on a 1,000-point scale in 2006 to 657 in 2007. In the prepaid service segment, overall customer satisfaction averaged 652, down from 666...