TORONTO – Cue Digital Media has been selected as the exclusive advertising sales representative in Canada for Crackle, Sony Pictures Television Networks’ free, ad-supported streaming network.
Cue said Wednesday that it will represent the AVOD service’s entire Canadian portfolio. With a library of content that includes popular TV series, blockbuster feature films and original series, Crackle is available in Canada (plus 20 other countries) on platforms including connected TVs, mobile devices, video game consoles and online.
“As viewing habits continue to evolve, more and more Canadians are looking to forgo subscription fees and turning to Crackle is the perfect alternative,” said Cue Digital Media CEO David U.K, in the announcement. “We are looking forward to working with Canadian advertisers to connect their brands with the millions of tech savvy Canadians who are attracted to the network’s incredible inventory of blockbuster movies and binge-friendly original productions – for a price that works for everyone – free.”
“As we continue our expansion in North America, our new exclusive relationship with Cue Digital Media, a leader in the ad sales community, will serve us well”, added Crackle's VP of global distribution, partnerships and digital networks, Jason Sorger. “They will work with us to build on our relationships with existing and potential ad sales and develop customizable programs that suit their needs in a highly competitive media environment.”
