CTV’s ‘The Launch’ picked up by Sony Pictures Television; British version could be next

TORONTO – CTV’s new music TV format The Launch is headed across the pond and beyond after Sony Pictures Television (SPT) acquired the worldwide distribution rights to the format.Bell Media and Big Machine Label Group said Thursday that SPT’s production company, Electric Ray, is on board to produce the format in the U.K. The Canadian version of the show wrapped up this week, and its original songs have already surpassed 4 million streams worldwide, according to the news release.Reinventing the music competition series genre, The Launch debuts a new and unique format, documenting an authentic, behind-the-scenes look at what it...