TORONTO – By bringing the green room into the living room, CTVglobemedia and TD Canada Trust are partnering on the largest integrated marketing campaign of its kind by a Canadian bank.
‘Up Close & Comfortable’ will go behind-the-scenes on some of the network’s top programs such as CSI, Lost, American Idol, Grey’s Anatomy, Desperate Housewives and Flashpoint for on-set interviews with directors, writers and other creative positions, all while seated in TD’s renowned green chair.
The multi-platform campaign leverages numerous CTVglobemedia properties in order to reach consumers "on a more personal level", while reinforcing the TD Canada Trust "comfortable banking" positioning.
"Up Close & Comfortable is unprecedented in so many ways," said Carmen Lago, CTV’s director of brand partnerships, in the press release. "The magnitude of the access we’ve been granted to TV’s top series is truly extraordinary, allowing us to execute not only a ground-breaking campaign for TD Canada Trust, but fascinating, behind-the-scenes content for our viewers as well."
