TORONTO – CTV has pulled out all the promotional stops to hype its new medical drama Saving Hope which debuts Thursday at 9 pm ET/PT on CTV and NBC.
The campaign began last month with four :15 teaser promos, followed by a :45-second trailer in the recent season finale of hit drama Grey’s Anatomy, within whose timeslot Saving Hope will air this summer. Five different on-air promos and an extended two-and-a-half minute trailer are currently in high rotation across 17 Bell Media channels leading into the series’ premiere.
Additional promotional activities include outdoor billboards, posters, and transit ads; radio coverage on more than 30 stations in nine cities, including Toronto, Vancouver, and Calgary; and online with a Google/YouTube video in-stream campaign featuring a :15 pre-roll clip.
