TORONTO — As October Breast Cancer Month approaches, Cashmere bathroom tissue maker Kruger Products announced today the 18th Annual Cashmere Collection will be showcased in a national TV special for the first time on Bell Media’s CTV.
The collection, themed “The New Belle Époque”, will be first unveiled during an exclusive, live fashion show at the Globe & Mail Centre in Toronto on Sept. 28.
The Cashmere Couture for the Cure TV Special will air on CTV on Friday, Oct. 8 at 7 p.m. ET and will be available later on Crave.
“This is the first time the Cashmere Collection — which has showcased more than 200 top Canadian designers through its 18-year history — will take viewers behind the Cashmere Bathroom Tissue curtain to experience the show in its entirety through a broadcast special including behind-the-scenes clips, and interviews with designers and key supporters,” a press release says.
Produced by Bell Media Studios and Motion Content Group, the show will be hosted by The Social’s Melissa Grelo and Etalk’s Tyrone Edwards. Also appearing will be Cashmere Collection curator Joe Zee, known for his appearances on Good Morning America, The Marilyn Denis Show, the original Gossip Girl and Stitched.
“Featuring 16 leading Canadian fashion designers and their creations for a Vision of a Future Without Breast Cancer — showcasing breathtaking, original Bathroom Tissue Couture, all entirely crafted in luxuriously soft sheets of Cashmere — the collection serves as the annual kick-off to October Breast Cancer Month, and as a fund- and awareness-raiser for this important cause for the Canadian Cancer Society (CCS) and Quebec Breast Cancer Foundation (QBCF),” reads the press release.
“It is a pleasure to work with Kruger Products once again to help support their annual Cashmere Collection’s Couture for the Cure,” says Perry MacDonald, vice-president of advertising sales and partnerships at Bell Media, in the release. “We are proud to help bring attention to Canada’s brilliant fashion designers, and this international, award-winning breast cancer awareness fundraiser.”
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Photo of creations by Zoba Martin and Whyte Couture for the Cashmere Collection 2021: The New Belle Époque provided by Kruger Products.
