Radio / Television News

CTV scoops Santa Claus parade from Global


TORONTO – Global TV must be hoping that CTV is on Santa’s naughty list.With eight months to go until Christmas, CTV trumpeted a three-year exclusive broadcast sponsorship of The Santa Claus Parade, a popular event which has aired on Global TV for the last 29 years.CTV said that it will air The Santa Claus Parade from downtown Toronto coast-to-coast beginning on November 21, 2010, and will carry the event live in the Greater Toronto Area on its CP24 channel. The network’s exclusive broadcast media sponsorship runs through 2012.  CTV last aired the event in 1981.Now in its 106th year, The Santa Claus...