CTV readies for Junos
TORONTO – CTV is going all-out to promote its broadcast next month of the 2008 Juno Awards in Calgary. The CTV Creative Agency has created a multi-platform campaign involving on-air, radio, outdoor and online promotions that began on-air last week and will run through April 6. The on-air campaign, featuring a futuristic Badlands environment to reflect Alberta’s rugged landscape, highlights Awards show host Russell Peters and numerous Juno performers and nominees, including Anne Murray (with Jann Arden & Sarah Brightman), Avril Lavigne, Feist, Finger Eleven, Hedley, Jully Black and Michael Bublé. The Awards will be broadcast live from Calgary’s Pengrowth...
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