Radio / Television News

CTV preps for crowd-sourced special ‘Canada In A Day’

CTV's Canada In A Day.jpg

TORONTO – CTV has ordered a two-hour event special entitled Canada In A Day that will air in 2017 in celebration of Canada’s 150th anniversary.

Based on the highly successful Life in a Day series of films from Academy Award and Golden Globe-nominee Ridley Scott and Academy Award-winner Kevin Macdonald, Canada In A Day will be comprised entirely of footage shot by Canadians across the nation on a single day this fall.  Citizens from across the country will be encouraged to shoot and submit video in any language that captures a moment in their life, on that day.  From these stories, viewers will learn what it means to be Canadian via a video snapshot of who we are as a nation.

The filming date, as well as details on how to submit footage, will be announced in the coming months. Leading up to the film day, CTV and producer Screen Siren Pictures will launch an extensive campaign that will engage celebrity and community ambassadors as well as organizations across Canada, to help bring as much awareness as possible to the project.

“CTV is proud to be the home of this timely self portrait of Canada as a lead-up event broadcast for our milestone 150th anniversary,” said Mike Cosentino, SVP programming for CTV Networks and CraveTV, in the news release.  “We invite all Canadians to play a role in this historic special.”

www.CTV.ca