TORONTO – The Canadian Centre for Diversity today announced a nationwide partnership with CTVglobemedia which provides the Centre, a national organization that teaches young Canadians how to overcome fear and prejudice, with a multiplatform awareness campaign leveraging CTVglobemedia’s extensive array of television, radio and print properties.
“Continuing its longstanding commitment to making a difference and supporting the community, CTVglobemedia has been named the exclusive national media sponsor of the Centre’s 2007-2008 ‘See Different’ fundraising campaign,” explains the press release.
See Different is a $10 million dollar campaign designed to expand the centre’s programs across the country to provide youth with the education, skills and sensitivity they need to eliminate prejudice and discrimination, and to foster a society based on equality and diversity for all, says the release.
"CTVglobemedia is proud to support the Canadian Centre for Diversity’s innovative campaign, and we congratulate them on their excellent programs. We’re pleased to play a role in inspiring young people in Canada to stand up for diversity, equity and inclusion," said Sarah Crawford, vice-president public affairs, CTVglobemedia.
As part of the partnership, CTVglobemedia has produced a 30-second English-language television public service announcement (PSA) to generate awareness for the Centre’s public education and fundraising efforts. The PSA will be aired across CTVglobemedia’s national, local and specialty television properties.
The company has also produced a 30-second English-language radio PSA to be aired on CHUM radio stations nationwide. Both the television and radio PSAs will launch today in coordination with this announcement.
In addition, the Globe & Mail will provide advertising space to further promote the campaign.
"We are thrilled by this partnership: CTVglobemedia’s endorsement is a great testament to the value of our work and will allow us to communicate our message from coast to coast," said Amanda Sherrington, CCCJ and Canadian Centre for Diversity president and CEO.
