TORONTO – CTV has unveiled a national marketing campaign in support of the launch of its six new morning news shows in Western Canada.
The creative copy and messaging centers on the tag line “It’s everything you need,” enforcing CTV Morning Live’s mission to provide viewers with the key information they need to start their day including local news, weather and traffic in a friendly and fast-paced format.
CTV Winnipeg was the first of six local CTV stations to launch its morning show in early October, followed by CTV stations in Regina, Saskatoon, Calgary, and Edmonton. Vancouver will launch its version of CTV Morning Live on November 14.
The campaign uses the internal promotional inventory on Bell Media television, radio and digital properties with additional paid advertising in radio, outdoor and in print, customized for all six markets. The first phase is based on individual market launch dates and includes locally produced TV promo spots, ads in local newspapers, and locally produced radio spots. Phase Two of the integrated campaign zeroes in on brand image via an out-of-home billboard campaign, newspaper ads, and on-line, radio and television spots.
