CTV mobilizes promotional might behind new morning news shows

TORONTO - CTV has unveiled a national marketing campaign in support of the launch of its six new morning news shows in Western Canada. The creative copy and messaging centers on the tag line “It’s everything you need,” enforcing CTV Morning Live’s mission to provide viewers with the key information they need to start their day including local news, weather and traffic in a friendly and fast-paced format. CTV Winnipeg was the first of six local CTV stations to launch its morning show in early October, followed by CTV stations in Regina, Saskatoon, Calgary, and Edmonton. Vancouver will launch its...