CTV launches news promo campaign in Toronto

TORONTO – CTV has launched a new promo campaign for its national news program in Toronto. The campaign includes the running of 15- and 30-second public service announcements, custom station IDs, billboards, and on-street activities around the theme “My Toronto Is…CTV News.” It celebrates the unique places, people and experiences that exist in the Greater Toronto Area and the station’s role in the city. The “My Toronto is...CTV News” features CTV News anchors and reporters joining everyday Torontonians in declaring their favorite thing about Toronto. “We wanted to create a definitive brand position for CTV News that builds on the...