TORONTO — Viewers are now able to stream content from the complete suite of CTV-branded channels on what Bell Media is calling its “all-in-one digital video platform”, introduced today.
Streaming from CTV.ca and the CTV app on mobile devices and connected/smart TVs, channel content is available for livestreaming and on-demand viewing from CTV Comedy Channel, Drama Channel, Sci-Fi Channel, and Life Channel, as well as CTV and CTV2.
“The newly designed, 100% ad-supported service leverages the same technology that powers Crave, Bell Media’s subscription streaming service. The platform provides access for subscribers of CTV-branded entertainment channels to stream premium content from those channels, as well as CTV Throwback and CTV Movies, all at no additional cost and with one simple login,” reads the news release.
“This is a natural but huge step in the evolution of the CTV brand, allowing for an unprecedented cross-pollination of hits,” said Mike Cosentino, president of content and programming at Bell Media. “By offering the powerhouse collection from the CTV-branded portfolio all together, CTV provides virtually limitless curations and collections, delivering unmatched value for content.”
Bell Media is touting its new all-in-one digital hub as an opportunity for advertisers to connect with audiences on CTV digital platforms.
“This sponsor-friendly destination gives our advertising partners the maximum amount of buying flexibility, allowing for platform agnostic programmatic trading while offering a unique opportunity to engage with audiences in a premium digital environment, dramatically increasing opportunities to reach our viewers across multiple platforms,” said Stewart Johnston, president of media sales and marketing at Bell Media.
