CTV is sitting pretty this Canadian upfront season. Thanks superheroes

By etan vlessing

TORONTO - The top-rated broadcaster's splashy, star-driven upfront presentation to ad buyers on Thursday at the Sony Centre in Toronto, featuring stars from DC's Legends of Tomorrow, Gotham and Marvel's Agent Carter, was a tour-de-force in messaging.Staged with big screen visuals and pyrotechnics, newly-installed Bell Media president Mary Ann Turcke talked about a push for data-driven TV commercials, and Perry Macdonald, senior vice president of CTV sales, told invited agencies and clients his network had the hit shows and ratings to earn media dollars quite possibly headed elsewhere in a fast-changing digital landscape."We deliver more and we deliver better," compared...