TORONTO – CTV and its Bell Globemedia sister networks TSN, RDS, Discovery Channel and The Comedy Network have been honored with 22 Awards recognizing excellence in promotion and design at the 2005 Promax and BDA Awards held last week in New York City.
Leading the pack with nine awards (four Gold, five Silver) was CTV. Included in the mix was a BDA Gold Medal for Best Art Direction and Design for CTV’s "CTV is #1 Image Spot". Another three Golds were awarded to CTV for efforts in local markets Edmonton (1) and Montreal (2).
In specialty, Canada’s sports leader TSN led the way bringing home six awards, including Gold Medals for "Best Editing" and "Best Campaign" for its "This Is My SportsCentre" campaign. French-language specialty RDS also grabbed three awards while Discovery Channel Canada earned two, including Gold for its Mars Live campaign. The Comedy Network also pulled in two awards, including Silver for its campaign surrounding original series Puppets Who Kill series.
Unlike other broadcasters in North America and around the world, CTV Inc. creates 100% of its on-air and external print and promotional campaigns through its own award winning, in-house creative services and on-air promotion departments.
The departments operate under the leadership of two of Canada’s most talented broadcast professionals, Jon Arklay, CTV’s director of creative services and Alanna Barkley-Smith, CTV’s director of on-air promotion. Together their respective teams have backed CTV’s top-rated schedule with creative and provocative campaigns that have been seen and heard by millions of Canadians.
"Number One programs need top-rate creative campaigns and the best in television to execute them," said Rick Lewchuk, CTV’s Senior Vice President of Program Planning and Promotion. "Creatively speaking, CTV has the most talented network group in the country and I’m happy to see that PROMAX/BDA has recognized this group accordingly."
The PROMAX & BDA Awards are recognized around the globe as the ultimate accolade for promotion and marketing professionals and outstanding design contributions in today’s broadcast media industries and electronic media.
The 2005 PROMAX & BDA Awards were presented in New York City on Thursday, June 23, and capped-off the organizations’ annual conference held from June 21-23. Both the PROMAX and BDA Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.
Below is the complete list of awards for CTV Inc.:
CTV
1. BDA GOLD MEDAL
Who: CTV
Category: Best Art Direction and Design: Image Promo, General Entertainment, In-House
For: CTV is #1 Image Spot
2. PROMAX GOLD MEDAL
Who: CTV Montreal
Category: North America: Best Consumer Promotion Campaign
For: "Beached in Barbados 2004"
3. PROMAX GOLD MEDAL
Who: CTV Montreal
Category: "Best News Program Campaign Using One or More Media
For: "On Assignment – Fall 2004"
4. PROMAX GOLD MEDAL
Who: CTV Edmonton
Category: Best Outdoor/Environmental/Transit Advertisement
For: "History Mural"
5. PROMAX SILVER MEDAL
Who: CTV British Columbia
Category: Best News Program Campaign Using One or More Media
For: "Out of the Newsroom Campaign"
6. PROMAX SILVER
Who: CTV
Category: Best Image On-Air and Print Combination, Total Package Design
For: "CTV 2004 Image Combo"
7. PROMAX SILVER MEDAL
Who: CTV Edmonton
Category: Best Outdoor/Environmental/Transit Advertisement
For: "Vintage Schedules Posters"
8. PROMAX SILVER MEDAL
Who: CTV Edmonton
Category: Best Branding/Image Campaign Using One or More Media
For: "50th Anniversary"
9. BDA SILVER MEDAL
Who: CTV/Vertigo X Media.
Category: Best Open, News, Information and Graphics
For: "CTV Canadian National Elections"
TSN
10. PROMAX GOLD MEDAL
Who: TSN
Category: Best Editing
For: "This is My SportsCentre"
11. PROMAX GOLD MEDAL
Who: TSN
Category: Best Sports Program Campaign Using One or More Media
For: "This is My SportsCentre"
12. PROMAX SILVER MEDAL
Who: TSN
Category: Best Sports Program Promotion
For: "2004 Blue Jays on TSN"
13. BDA SILVER MEDAL
Who: TSN
Category: Best Open, Sports In-House
For: "TSN – Euro Soccer"
14. BDA BRONZE MEDAL
Who: TSN
Category: Best Image On-Air, Total Package Design
For: "TSN – Bumpers"
15. BDA BRONZE MEDAL
Who: TSN
Category: Best Bumper, Sports In-House
For: "TSN – Ultimate SC"
RDS
16. PROMAX GOLD MEDAL
Who: RDS
Category: Best On-Air Sales Promotion
For "RIS Explanation"
17. PROMAX GOLD MEDAL
Who: RDS
Category: Best Use of Library Music for a Promo
For: "Red Army"
18. PROMAX SILVER MEDAL
Who: RDS
Category: Best ID
For: "RIS Ident"
THE COMEDY NETWORK
19. PROMAX SILVER MEDAL
Who: The Comedy Network
Category: Best Program Promotion Campaign
For: "Puppets Who Kill – 2004 Launch"
20. BDA BRONZE
Who: The Comedy Network
Category: Best Print Logo
For: "Original series Pop Cultured"
DISCOVERY CHANNEL
21. BDA GOLD MEDAL
Who: Discovery Channel
Category: Best Bumper, News In-House
For: "Discovery – Mars Live"
22. BDA SILVER MEDAL
Who: Discovery Channel
Category: best Open
For "Discovery – Ultimate Impact”
