TORONTO — CTV announced today its CTV Go service now works with Google Chromecast, making it the first TV Everywhere product from a Canadian broadcaster to support Chromecast functionality.
Chromecast is a thumb-sized media streaming device that plugs into the HDMI port on TVs. Using the Chromecast device, viewers can “cast” the CTV Go app and CTV programming onto a television from Android and iOS phones and tablets, Windows or Mac laptops using Chrome browsers, or Chromebooks.
In a Bell Media news release, Suveer Kothari, Google’s director of Chromecast partnerships, is quoted as saying, “We’re excited to have CTV as the first Canadian broadcaster available on Chromecast. With the CTV Go app and Chromecast, Canadians will now be able to use the devices they already own, like phones, tablets and laptops, to find and cast their favourite CTV programs to their TV screen with a simple tap.”
In addition to CTV Go, the availability of more Bell Media digital brands for Chromecast will be announced soon, according to the news release.
“As viewing habits continue to evolve, Bell Media is committed to continuing our momentum of providing the latest TV technology to our viewers,” Domenic Vivolo, executive vice-president of content sales and distribution marketing for Bell Media, said in the news release. “As the first Canadian broadcaster to support Google Chromecast, we are offering viewers an unparalleled TVE experience — giving them great programming wherever and whenever they want to see it.”
