TORONTO – CTV and Free The Children will team up for the next three years on the youth-empowerment ‘We Day’ event.
The partnership will see CTV broadcast a ‘We Day’ prime-time special each year for the next three years, continuing a relationship that began four years ago with the inaugural ‘Me to We Day’.
Taking place in three cities this year – Toronto (September 30), Vancouver (October 15) and Montreal (November 12) – ‘We Day’ will reach 36,000 student leaders at the events and millions more through the prime-time special, the broadcaster said.
