CTV challenges Canadian advertisers to create their own great Super Bowl commercials

TORONTO – The number one complaint Canadians have about the Super Bowl is that due to the simultaneous substitution of the Canadian feed, we don’t see all the cool new ads American fans see.So, CTV announced today it is teaming up with the Canadian Marketing Association (CMA) for the Super Bowl Canadian Ad Challenge. The new initiative calls on the Canadian ad industry to create dynamic, original creative, specifically targeted to Canadians.Announced in advance of this afternoon's CTV Upfront presentation in Toronto, the ad challenge is a creative advertising competition designed to celebrate and elevate Canadian Super Bowl advertising. With...