TORONTO – CTV.ca is getting fresh, thanks to an innovative new campaign around the Dove line of personal care products.
The CTV site is hosting Dove’s first all-digital consumer campaign which includes the portal GetFresh.CTV.ca and original web series Get Fresh, in which host Julia Black guides women through the hottest summer beauty, fashion and fitness trends.
“Both the client and the audience benefit from executions like this, which marry the strength of CTV’s on-line programming and important information for the audience, in this case fashion, beauty and lifestyle tips”, said Alon Marcovici, VP of digital media for CTV, in a press release.
The audience can also set up ‘Fresh Mobile Alerts’ by texting GETFRESH to 24680 to receive notification of new videos, polls and trivia added to the Get Fresh page.
