CTV Broadband to add more WB shows

TORONTO – After a very slow start compared to our U.S. broadcast counterparts, Canadian 'casters are getting into the broadband viewing market in a much bigger way. After counting 120,000 streams of episodes one and two of The O.C. in just 10 days, CTV announced Wednesday it has acquired the Canadian broadband rights for Warner Bros. International shows Studio 60 on the Sunset Strip, The O.C. and Smith as well. "The agreement represents the first multi-program broadband deal between any Canadian broadcaster and a major U.S studio," says the press release. As a result, ad-supported full-length episodes of Studio 60 on the Sunset...