CTV brings promotions, design under one roof

TORONTO- the CTV Creative Agency was launched today – what the company is calling “an innovative, dynamic and strategic new approach to marketing, promotions and advertising for Canada's largest private broadcaster.” Led by broadcast veteran Rick Lewchuk, senior vice-president, CTV Creative Agency and Brand Strategy, the CTV Creative Agency is now positioned to service the company’s integrated assets as announced last week and reported by Cartt.ca. The CTV Creative Agency unites the creative resources of CTV Inc. with the former CHUM Ltd. to produce a powerful, in-house creative group.The CTV Creative Agency will service CTV Inc.'s 28 conventional television stations,...