TORONTO- the CTV Creative Agency was launched today – what the company is calling “an innovative, dynamic and strategic new approach to marketing, promotions and advertising for Canada’s largest private broadcaster.”
Led by broadcast veteran Rick Lewchuk, senior vice-president, CTV Creative Agency and Brand Strategy, the CTV Creative Agency is now positioned to service the company’s integrated assets as announced last week and reported by Cartt.ca. The CTV Creative Agency unites the creative resources of CTV Inc. with the former CHUM Ltd. to produce a powerful, in-house creative group.
The CTV Creative Agency will service CTV Inc.’s 28 conventional television stations, 34 specialty networks, 34 radio stations and numerous company websites, producing, in-house, all creative material required by the company. This includes the design and execution of all show elements for in-house productions, all on-air promotions, all advertising design, all street-level marketing and all media buys for the entire company. CTV already conceives, designs and delivers all of its on-air and off-air promotional campaigns in-house.
"The CTV Creative Agency will allow us to protect and grow the best brands in the business," said Lewchuk. "And with the Olympics coming up in 2010 and 2012, we are well positioned to utilize all of our resources across all of our platforms to promote the biggest event in television."
With all aspects of promotion united as one group, the CTV Creative Agency will allow CTV to cross-promote internal and external clients across the wide breadth of the company’s assets unlike any other broadcaster, says the press release.
Reporting to Lewchuk at the CTV Creative Agency are the following people:
Jon Arklay, Vice President, Creative Services and Brand
David Johnson, Vice President, Promotions
Kevin Watson, Director of Advertising
Alanna Barkley-Smith, Director, On-Air Promotions
John Murphy, Director, Affiliate Promotions
Sandy Fraser, Director, Olympic Promotions
