CTV begins multi-platform campaign to promote re-launch of Canada AM

TORONTO – CTV unleashed its promotional campaign on Tuesday to support the re-launch of its morning news show Canada AM, which has been lengthened and now includes an anchor team in Western Canada. The “More in the Your Morning” campaign promotes the addition to the show of more live local and national news in every Canadian market beginning on January 28. The campaign includes several 15 and 30-second on-air promos featuring Canada AM’s hosts (Beverly Thomson and Seamus O’Regan along with new Western anchor Mi-Jung Lee and weather anchor Rena Heer) explaining how Canada AM will deliver “more in your...