Radio / Television News

CTV backs ‘refreshing’ community campaign


TORONTO – CTV is throwing its support behind a project that funds ideas that “refresh” Canadian communities and lead to positive change.Already underway, the Pepsi Refresh Project will provide over $1 million in Canadian grants over six cycles to fund 60 innovative ideas throughout the year.  At each cycle, CTV is promoting the project with televised commercials on its conventional and specialty television channels to celebrate the grant recipients.“It’s been a great opportunity to participate in the story-telling of the Pepsi Refresh Project grant winners,” said Mary Kreuk, CTV’s VP of marketing, in the press release. “Pepsi has launched an...