TORONTO – CTV said Monday that it is rolling out a new campaign, including a simplified logo, to mark the debut of its fall season.
The cross-platform campaign may be seen via TV, digital, social media, radio, out-of-home, and cinema elements, said the broadcaster. At the centre of the campaign, which is CTV’s first major logo and branding refresh since 2011, is the new campaign the theme “Get Into It”, inviting viewers to engage with and personally invest in the stories found only on CTV.
Pictured are campaign activations featuring the new series Magnum P.I., and The Rookie, along with returning hits The Big Bang Theory, Young Sheldon, The Good Doctor, and This Is Us.
