TORONTO — CTV is launching a mass-marketing campaign ahead of the debut of the network’s 2019 fall season, inviting viewers to “Get into” its new lineup of shows.
CTV said in a news release this is the network’s largest multiplatform national marketing campaign in recent history. Created and designed in-house by the Bell Media Agency, CTV’s advertising campaign can now be seen nationally and in key Canadian markets on multiple platforms, including TV, digital, social media, radio, out-of-home advertising, and movie theatres.
As part of CTV’s off-air advertising campaign, starting today across the country, transit users in major cities and patrons of Tim Hortons and Cineplex theatres can expect to see advertising promoting CTV’s fall programs. In addition, CTV’s on-air advertising campaign will include conversational promos to entertain viewers, new brand IDs featuring stars of CTV series, countdowns, and spots featuring interviews with CTV’s entertainment news authority, Etalk.
“CTV’s fall marketing campaign is our most extensive in years, with executions in the streets, on air, and from the rooftops,” said Jon Arklay, senior vice-president, Bell Media Agency: Brand, Creative, and Marketing, in the news release. “With an extensive mix of off-air elements and fresh creative across Bell Media’s unparalleled state of platforms, this campaign captures CTV’s unique brand voice to ensure Canadians know where they’ll find the most exciting mix of returning hits and big-buzz new series this season.”
Some of CTV’s off-air marketing campaign will be seen nationally, while other elements will be featured on specific cities’ transit systems.
Nationally, consumers will see CTV’s fall programs featured on:
- In-store screens at Tim Hortons locations across Canada
- Cineplex in-theatre entertainment
- Takeovers and targeted pre-roll advertising across major digital and social media platforms
- Screens in pubs and restaurants across the country
In Calgary and Edmonton, CTV’s fall campaign will be featured in multiple Super Train wraps, dozens of bus murals, and nearly 100 Bus King Posters throughout both cities. In Vancouver, CTV’s fall schedule is being featured on digital boards and nearly 50 Transit King Posters.
In Toronto, CTV’s fall programs are being featured on:
- High-impact TTC exterior and interior subway, streetcar and bus wraps
- Bus murals and transit shelter ads across the Greater Toronto Area
- Branded signature columns in the downtown core
- Full motion digital display at Yonge-Dundas Square
CTV’s fall season kicks off Monday, September 23. For details about the premiere dates for the network’s full lineup of shows, click here.
