Radio / Television News

CTV and TD Bank sing praises of multi-platform “X Factor” branding campaign

TORONTO – CTV and TD Bank are Hollywood bound and they’re bringing the big green chairs. In an unusual brand partnership campaign led by Starcom MediaVest Group, they are heading to the set of The X Factor reality talent program to unleash a four-screen campaign that features exclusive content and access for viewers. At the heart of the “TD Making of a Star” campaign are exclusive behind-the-scenes mentor interviews with members of The X Factor’s production team, followed by weekly on-set contestant interviews from the TD Comfort Zone, filmed directly on set. Additional components of the campaign include audio fingerprinting...