CTV adds content to Rogers On Demand, own site too

TORONTO – CTV has developed a “strategic retention strategy” with Rogers Cable that will see 17 of its hit programs become available on a new, CTV-branded channel on Rogers On Demand.Beginning Wednesday, the CTV content will be available to consumers on Rogers’ channel 100 following their original television broadcast. The deal allows viewers the opportunity to catch up on last week's missed episode, before next week's new episode airs on CTV or its /A\ channel’s. "Almost all of the programs we've targeted for the service are serialized, which are often challenging to keep up with in today's busy world,” said...