CTS 2018: Why it's important to think of safety and security as a brand

TORONTO - Rather than looking at next generation 9-1-1 like a plumbing project that is necessary and uninspiring, “we should be inspired by disruptors and ought to consider how to use the 9-1-1 brand to propagate safety and security,” Don Ferguson told the Canadian Telecom Summit audience on Tuesday.Ferguson, the chief executive officer of tech provider NGA911, was part of panel convened to discuss the evolution of emergency communications. Moderated by telecommunications consultant Ed Antecol, the panel also included Paul Temple, senior vice-president of regulatory and strategic affairs at Pelmorex (which runs Canada’s emergency alerting service), and Peter White, AVP...