CTS 2015: Why Big Data can’t just be all about the data

TORONTO—Despite all the industry hype surrounding Big Data, service providers can easily fail with analytics initiatives if they focus too much on just the data itself.That was one of a number of key takeaway points from data analytics experts at the Canadian Telecom Summit here Monday. Speaking on a packed morning panel, the six industry experts advised telecom and cable providers to put their business values and customer needs first, not the tracking, collection and analysis of all the data flowing through their networks. Otherwise, the experts warned, the data analytics projects will likely either fall short of expectations or...