CTS 2012: Wind looking to score on incumbents and new entrants alike with shift to postpaid focus

TORONTO – “With legal and regulatory certainty, the time for Wind on the defence is at an end. The big three no longer have the luxury of a distracted and artificially crippled new competitor,” Globalive chairman and CEO Anthony Lacavera said on the final day of the Canadian Telecom Summit in Toronto. “The time for Wind on offence has arrived.” But it isn’t only the big three incumbents – Rogers, Bell and Telus – that Wind Mobile is suiting up to take on. Wind is also looking to differentiate itself from its fellow new entrants by shifting its marketing and...