CTS 2010: Mobile apps redefining how enterprises do business, says RIM exec

TORONTO – With Canadian consumer adoption of smart phones still relatively low, meaning tremendous market opportunity right now, one device maker says he’s concerned about a shift in focus toward consumer-oriented mobile applications at the expense of the kinds of productivity apps that drive enterprise business growth. Jeff McDowell, senior vice-president of business marketing and alliances for Waterloo, Ont.-based Research In Motion, said individual employees within organizations are increasingly influencing corporate policies regarding smart phone adoption and usage. Instead of simply accepting a new mobile device their employer wants them to use, many employees are expecting their companies to support...