CTS 2009: Mobile customers want flexible bundles, less advertising

TORONTO – A recent survey from KPMG International suggests wireless subscribers are more willing to pay for broadband content if it means they can avoid having to view ads on their mobile devices. In addition, an increasing number of mobile customers are being turned off by content bundles that don’t let consumers pick and choose the applications they want. Peter Greenwood, a partner at KPMG in Canada, presented some of his organization’s survey results at the Canadian Telecom Summit on Monday during an afternoon session on the mobile evolution. “There were comments made during lunchtime today that ‘everybody loves to...