CTS 2008: A new way to do TV shows?

CTS 2008: A new way to do TV shows? By Greg O’Brien TORONTO – If he’d known then what he knows now, the mega-popular TV franchise Canadian Idol might have been brought to market with an entirely different business plan, said John Brunton, president and CEO of Insight Production, the company that makes the program for CTV. Given the way the media market has grown and fragmented, perhaps the reality show could have first or also been sold to a telco or an ISP, he said, during a panel discussion on entertainment on broadband. Noting that Rogers’ portal agreement with...