TORONTO – Two entrepreneurs have launched a new company and are looking to turn the cable industry green.
CTAR Corp, which stands for Canadian Telecommunications Asset Recovery, diverts telecom equipment deemed “obsolete” or “excess” from landfills by reselling, donating, or recycling it. If the equipment can’t be reused by a Canadian or international company, CTAR approaches educational and training institutions, which offer a charitable tax receipt to companies. Then, the equipment is recycled – which generates a small amount of money for the harvested materials and diverts the electronics from landfills.
“The telecommunications industry has been expanding at such a rapid rate that electronic waste is now an enormous consideration,” says the company’s press release. And although there are many brokers and resellers in the U.S. and internationally which promote a longer lifespan for telecommunications equipment, Canada has not had a strong presence in this industry.
“Our mandate is not only to provide business with options for their excess electronics, but to ensure they understand it is in their best interest on so many levels” says Tina Gokstorp, president of CTAR and a former Rogers Cable employee. “This win-win solution can set a standard for electronics disposal internationally. We know corporations and governments at all levels are aware this will be a significant issue in the future and this is a great solution.”
To make the services client-friendly, CTAR Corp. – in conjunction with its partner The Excel Group – offers a one-stop shop to take care of all potential needs. Stephanie McLarty, CEO, explains that CTAR Corp. offers a no-risk comprehensive service: “We can decommission, transport, inventory, warehouse, reallocate… And the best part is that we can roll up all potential fees into our commission so that companies do not have to pay anything upfront.”
