TORONTO — CTAM Canada today announced it will host a webcast next week offering insights from Horowitz Research into the pay TV and OTT markets.
Scheduled for June 29 from 1 p.m. to 1:30 p.m. ET, the session titled “CTAM Wired Webcast: The State of Pay TV, OTT, & SVOD” will feature speaker Adriana Waterston, chief revenue officer and insights and strategy lead at Horowitz Research.
“Explore implications for the pay-TV business as viewing households sample various video subscription options. Gain the latest insights revealing the impact that MVPD and OTT ecosystems have on subscriber satisfaction, viewing behaviors, and future plans,” reads a description of the virtual event.
Some of the topics to be discussed include subscriber intentions for SVOD and MVPD (multichannel video programming distributor) services in the next six to 12 months, vMVPD (virtual MVPD) churn and subscribers’ reasons for cancelling, the impact of password sharing and piracy on paid subscriptions, and the biggest consumer pain points, according to an email alert from CTAM Canada.
The webcast is free for all CTAM Canada members.
