CTAM U marketing course hits its mark

TORONTO – CTAM Canada has declared its first CTAM Canada U course “a huge success”, and promises to return with another session next year. More than 40 Canadian CTAM members packed the inaugural class last month at Corus’ Toronto headquarters to hear Harvard Business School Professors Bharat Anand and Rajiv Lal present five cases, including an analysis of the strategies used by Apple and Netflix, as a starting point to explore key issues in today’s highly competitive environment. The students, who hailed from Astral, CCSA, Corus, Stingray Digital, WFN, the CRTC, Rogers, AOV, A&E, Hollywood Suite, Super Channel, Teletoon, TV5 Quebec,...