TORONTO – CTAM Canada has declared its first CTAM Canada U course “a huge success”, and promises to return with another session next year.
More than 40 Canadian CTAM members packed the inaugural class last month at Corus’ Toronto headquarters to hear Harvard Business School Professors Bharat Anand and Rajiv Lal present five cases, including an analysis of the strategies used by Apple and Netflix, as a starting point to explore key issues in today’s highly competitive environment.
The students, who hailed from Astral, CCSA, Corus, Stingray Digital, WFN, the CRTC, Rogers, AOV, A&E, Hollywood Suite, Super Channel, Teletoon, TV5 Quebec, Ogilvey One World, McCarthy Tetrault LLP, Charlton Strategic Research and the Department of Canadian Heritage, then completed a strategy exercise that involved an examination of the attributes that customers associate with their businesses, how they compared with the competition, and brainstormed how they could be changed to improve their strategic value proposition.
