CTAM teleseminar will examine marketing to multi-platform users

CTAM Canada will participate in teleseminar called ‘Understanding Viewer Multi-Screen Migration’ on July 23, 2009. Based on a CTAM research study, the 75-minute satellite delivered panel discussion will provide a roadmap on how consumers are using content across the television, Internet and mobile platforms.Senior cable and content marketers will tackle the complexity of marketing to multi-platform users and share experiences in maximizing the content distribution opportunities. The teleseminar will be available through Westman Communications in Brandon; Rogers Cable in Toronto; Mountain Cable in Hamilton; Météo Média in Montreal; EastLink Cablesystems in Halifax; and Rogers Cable in St. John’s. Advance registration...