CTAM SUMMIT #4: Marketing in a world of too many choices

By Janice Lee

BOSTON - Our retail environment has changed dramatically in the last century. A grocery store may have up to 285 varieties of cookies, 75 ice teas, 275 cereals or 175 salad dressings to choose from today. What's the affect of all this choice? So much confusion that customers may delay their decision or feel paralyzed against making one. More brands and more choice does not necessarily mean greater customer satisfaction. The impact of too many changes and choice was examined yesterday by professor Barry Schwartz in presenting the findings found in his book The Paradox of Choice during his session...