CTAM SUMMIT #2: Rogers Olympics on demand a case study winner

BOSTON – "Clearly, I was wrong," David Purdy told CTAM Summit delegates today. The Rogers Cable vice-president and general manager of television was talking about his (formerly) held opinion that making sports available on demand wouldn't work - that viewers wouldn't want to see games and events hours or days after they happened. And then the number of users of the MSO's Winter Olympics on CBC on demand blew away even the most optimistic usage projections. The Rogers on demand project won first place in the free division in CTAM's On Demand Case Study competition and Purdy presented the results...