CTAM: Once they hear the numbers and the caveats, Canadians don’t like pick-and-pay so much

TORONTO – When the potential economics of a pick-and-pay TV world is laid out for them, the interest expressed by Canadian consumers to choose TV channels a-la-carte falls off dramatically, according to research released today by CTAM Canada.A volunteer-based organization, CTAM (Cable & Telecommunications Association for Marketing) is an industry association that provides information, education and networking opportunities for cable companies, content providers, and others who supply products and services to the cable industry. The organization released the new data as part of its annual research report, just in time for the start of the CRTC’s TV Policy Review hearing...