CTAM: Canadians are multi-platform viewers and surf while they watch

TORONTO – While 78% of all of us are consuming video entertainment over the Internet, 91% of those aged 18-34 report doing the same according to CTAM Canada’s latest research on the Multi-Screen Viewing Experience in Canada. While broadcast TV is still the dominant player, the use of alternative platforms for viewing video content is substantial as those with no television service providers (85%) and males (82%) drive online viewing. While watching video content on a portable device currently falls far below computers, reaching 24% nationally, this category grew sharply from 10% in 2010. Highest uptake was among males (29%,...