Cable & Telecom

CTAM Canada: Why metadata means discoverability

And it needs to be much betterTORONTO – Getting your latest TV show discovered and viewed in a fast-changing media landscape may be as easy as asking Alexa or an X1-powered voice remote."Voice search is now revolutionizing how content is being discovered," Michael Gray, senior manager of on demand and SVODs at Rogers Communications, told the CTAM Broadcasters’ Forum in Toronto on Tuesday.The days of just scrolling through channel guides may be numbered, agreed Erik Ramberg, vice president of global business development at MediaKind, formerly Ericsson Media Solutions. "Alexa: watch The Handmaid's Tale," is all you need to ask, he...