CTAM Canada webinar to discuss multicultural strategies

TORONTO — CTAM Canada announced its May “Lunch and Learn” virtual event will discuss the topic “The Changing Face of Canada – What’s your Multicultural Strategy?” Scheduled to take place Wednesday, May 26 from 12 p.m. to 1 p.m. ET, the online discussion will feature Bobby Sahni (above), partner and co-founder of Ethnicity Matters, plus Liz Riemersma, vice-president of international programming at Sling TV, and Jake Dheer, community liaison at OMNI Television. Prior to co-founding Ethnicity Matters, a multicultural marketing and advertising agency, Sahni was the head of multicultural marketing at Rogers Communications. He has earned national and international recognition...