CTAM Canada: TVE won’t win new customers, but it’s key to keeping the ones you have, if you can convince them to use it

By Linda Stuart

TORONTO - TV programmers and BDUs should consider their TV Everywhere offerings as a way to retain paid TV subscribers, in the face of increasing consumer use of OTT services and the continuing trend toward channel-trimming and cable-cutting.That was the consensus among broadcasting industry experts who spoke at CTAM Canada’s 2014 Broadcaster Forum, held on Wednesday at the Sony Centre in downtown Toronto. More than 250 were in attendance.Gord Hendren, president and CEO of Charlton Strategic Research in Toronto, presented research done earlier this year which indicates the vast majority of paid TV subscribers are very likely to keep their...