CTAM Canada: TV still preferred, but weekly viewing hours declining

By Linda Stuart

TORONTO — While the good news for TV distributors and broadcasters is the vast majority of Canadians continue to pay for TV subscriptions, the average total number of hours of video content viewed per week is on the decline, according to Gord Hendren, president and CEO of market research firm Charlton Insights.The latest research from Charlton Insights for CTAM Canada regarding video consumption in Canada was presented at the annual CTAM Canada Broadcaster Forum held Wednesday afternoon in downtown Toronto. Hendren’s annual presentation at the gathering typically provides a reality check on Canadians’ TV viewing habits, as it did again...