CTAM Canada strategic marketing program over 50% sold out

TORONTO – Spots are going fast for CTAM Canada’s 2013 Strategic Marketing Course taking place May 29-30. Space for the two-day event is limited to 50 participants and is being offered on a first-come, first-served basis. Harvard Business School Professors Bharat Anand and Rajiv Lal, who taught last year’s program, have developed a two-day course with new cases for 2013. They will cover such diverse companies as the Economist, News Corp., Disney and The New York Times. Participants will do a deep dive on the marketing strategies employed by each to address the many challenges and opportunities face by...