TORONTO – Spots are going fast for CTAM Canada’s 2013 Strategic Marketing Course taking place May 29-30. Space for the two-day event is limited to 50 participants and is being offered on a first-come, first-served basis.
Harvard Business School Professors Bharat Anand and Rajiv Lal, who taught last year’s program, have developed a two-day course with new cases for 2013. They will cover such diverse companies as the Economist, News Corp., Disney and The New York Times.
Participants will do a deep dive on the marketing strategies employed by each to address the many challenges and opportunities face by the media sector.
Issues to be covered include:
- the development of digital/social-media marketing strategies
- how to manage the transition to an environment focused more on customer retention than customer acquisition
- how to think strategically/systematically in assessing the competition while developing marketing plans
This program will be built around detailed case studies that are used to challenge the minds of the participants. Attendees will benefit from this thinking and learning “time out” to focus on strategic marketing, says CTAM.
The course content is pertinent to both cable companies and broadcaster marketing staff at all levels, including senior managers, directors and vice presidents, who will be able to take away practical and actionable learning.
The program will be held at Corus Entertainment, Corus Quay, 25 Dockside Drive, Toronto, Ontario Corus U room, 6th floor. Click here for more information or to register.
